Experian Marketing Services’ Audience IQ is a digital advertising platform that allows marketers to utilize consumer data within display advertising for more relevant messaging. As a full-solution provider of advanced advertising, we enable cost-efficient audience targeting that goes beyond simple demographic or contextual targeting.
Marketers do not need to sacrifice audience quality for reach because Experian Marketing Services delivers an online audience that includes millions of consumers.
Increase your display advertising effectiveness by using our pre-designed segments to identify high-value audiences.
Leverage your internal data to improve the performance of your marketing campaigns.
Connect to your target audience through data-driven customized messaging.
Increase retention through relevant and targeted advanced advertising.
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