New Mosaic USA

Learn about today’s most advanced consumer lifestyle segmentation system, the new Mosaic USA.

Consumer and business mailing lists

Get your direct marketing campaign started today.

Press Releases

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Marketing strategy and analytics

Strategize smarter and more quantifiable marketing programs

Today's marketers face increasing pressure to drive measurable business results and demonstrate return on marketing investment. Experian's Marketing Analytics team is dedicated to helping marketers effectively leverage data and consumer insight through data modeling and analytics.

Our team of PhDs, statisticians and corporate marketers helps businesses develop and execute measurable marketing strategies that move the needle. Drawing from our 35 years of industry experience, we take data and create intelligence that enables our clients to engage more effectively with their customers and prospects. 

We are equipped to help clients through all phases of marketing

Strategy and planning
  • Strategic segmentation
  • Location and product planning
Insights and targeting
  • Prospect and acquisition Modeling
  • Cross-sell / customer value modeling
  • Retention modeling
  • Online behavior modeling
Campaign planning and deployment
  • Product offer optimization
  • Communication optimization
  • Channel optimization
  • Testing and Measurement   

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