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American Eagle Outfitters® Case Study
During the 2013 holiday season, American Eagle Outfitters launched an integrated, omni-channel program called the “12 Days of Legendary Gifts” with the goal of acquiring new SMS and email subscribers, increasing engagement and driving sales. By offering daily prizes and consistent messaging across various channels and devices, American Eagle Outfitters was able to connect with more than 8 million subscribers in the US and Canada during the two week program! Read the full case study for additional program results.
New Report: Millennials come of age
Millennials aren’t kids anymore…in fact, 12,400 Millennials become adults every day. Find out how the most diverse generation in the US thinks, feels, and behaves as consumers, as well as how you can better reach them with your marketing communications.