Recipes for Holiday Marketing Success

Recipe for Holiday Marketing Success

With a shorter shopping season this year, it is critical that marketers stay on top of the latest trends earlier than ever. We'll provide the right ingredients to help you prepare the perfect holiday marketing campaigns.

During this webinar, we covered:

  • Roundup of holiday marketing results from 2013
  • Top performing holiday email and mobile offers
  • Tips to implement inspired cross-channel holiday campaigns in 2014
  • Case studies from successful 2013 holiday programs and more!


About the presenters:
                  Heather Dougherty

Heather Dougherty

Heather is the Director of Research for Consumer Insights at Experian Marketing Services. She is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. Her expertise provides actionable consumer insight through in-depth analysis of consumer behavior and psychographic measurement. Prior to joining Experian, Heather was with Nielsen/NetRatings as the senior retail analyst, where she acted as project lead for custom research products. Before her time at Nielsen, she spent four years with Jupiter Research covering the online retail and commerce space, including marketing & promotions, merchandising, and personalization.

Presenter Elaine Yavorcik

Elaine Yavorcik

Elaine Yavorcik brings her passion and knowledge of digital marketing to the Experian Marketing Services Strategic Accounts team with more than eight years of experience gained in the retail, online media, financial, non-profit, radio and television industries. In her current role, Elaine works primarily with Fortune 500 retailers to develop digital marketing strategies that drive engagement, growth and profitability through their email marketing programs. Elaine is a graduate of The Ohio State University where she received a BA in Communication as well as her MBA with a focus in marketing.

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