With a shorter shopping season this year, it is critical that marketers stay on
top of the latest trends earlier than ever. We'll provide the right ingredients to
help you prepare the perfect holiday marketing campaigns.
During this webinar, we covered:
Roundup of holiday marketing results from 2013
Top performing holiday email and mobile offers
Tips to implement inspired cross-channel holiday campaigns in 2014
Case studies from successful 2013 holiday programs and more!
About the presenters:
Heather is the Director of Research for Consumer Insights at Experian Marketing
Services. She is a leading authority in online commerce and marketing, a result of
covering the field extensively since 1997. Her expertise provides actionable consumer
insight through in-depth analysis of consumer behavior and psychographic measurement.
Prior to joining Experian, Heather was with Nielsen/NetRatings as the senior retail
analyst, where she acted as project lead for custom research products. Before her
time at Nielsen, she spent four years with Jupiter Research covering the online retail
and commerce space, including marketing & promotions, merchandising, and personalization.
Elaine Yavorcik brings her passion and knowledge of digital marketing to the Experian
Marketing Services Strategic Accounts team with more than eight years of experience
gained in the retail, online media, financial, non-profit, radio and television industries.
In her current role, Elaine works primarily with Fortune 500 retailers to develop
digital marketing strategies that drive engagement, growth and profitability through
their email marketing programs. Elaine is a graduate of The Ohio State University
where she received a BA in Communication as well as her MBA with a focus in marketing.