Build customer loyalty…beyond a simple translation
The Hispanic population in the United States is growing at a rapid rate and controls
10% of the nation’s total discretionary spending. Do your marketing campaigns
reflect this dramatic change in the US population? Simply translating your current
campaigns into Spanish isn’t enough to connect with the increasingly influential
Hispanic consumer. These consumers tend to be young, digitally savvy and appreciate
it when brands develop messages reflecting an understanding of their language, culture,
attitudes and beliefs.
Experian Marketing Services makes it easier than ever to connect with the multi-faceted
Hispanic population by providing marketers the trusted consumer insights they need
to reach and engage this critical segment of the US population.
Brand preferences research – Brands like Apple and Macy’s
enjoy greater market share among Hispanic consumers. How can you build the same
brand excitement for your products? Learn about your Hispanic customers’ behaviors, attitudes and beliefs based on prior product
Media Research – Key Hispanic segments are technically
savvy and rapid adopters of new mobile devices, applications, etc. Build true
brand love by understanding which media will effectively reach your Hispanic prospects.
Local Marketing – San Antonio, Miami and Los Angeles.
Are those markets part of your local Hispanic marketing campaigns? Hispanics
control more than 30% of discretionary spending there. Our local marketing insights can help you
make meaningful connections with Hispanic consumers in the cities where they live.