This year’s report contains actionable data and consumer insights across key marketing channels, including email, display advertising, mobile, search and social media – all designed to shape an integrated customer experience and help you be truly customer obsessed. This comprehensive resource also includes the trends, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment – what you have come to expect from Experian Marketing Services.
Wednesday, October 2, 12:00 – 1:00 p.m. in the EXPO Hall, Table #4
Whether it is in search, display, direct mail, email, mobile or social, one would be hard-pressed to find a marketer today who isn’t aware of the concept of testing and the value it offers. With the amount of data that is being captured, stored, processed and analyzed in today’s world, combined with the speed at which results boomerang back to the tester, we operate in a time and place where there is no excuse to not continually optimize your marketing campaigns via some sort of testing procedure. This roundtable will discuss test design and planning, strategies and examples on a variety of test campaigns such as DOW, SL test, time of day, creative, dynamic, multivariate and much more! Hear real life examples from retailer, Brookstone.
You will learn:
All attendees will receive a copy of our white paper, Multivariate Testing: Understanding multivariate testing techniques and how to apply them to your email marketing strategies.
Retailers can receive a free expo pass or 10% off a full conference pass by using Experian discount code: 989.