Learn how brands leverage a holistic consumer view and reach their existing customers
and find new customers online across all devices. Hear how marketers have seen up
to 10x return-on-ad-spend by leveraging their own customer data to target audiences
on Yahoo! and measure offline sales impact
Modern marketers are effectively utilizing cross-channel marketing strategies to
find and engage consumers. Adopting a sophisticated multi-channel targeting program
lowered the cost of customer acquisition by more than 30%, increased new customers
file by 10% and drove a 100% year-over-year lift in revenue since 2010 for Upromise
by Sallie Mae.
Part 2: A Primer on Database Systems: Deciphering Differences and Determining
There is a myriad of database technologies on the market today and this session
is designed to equip attendees with the key benchmarks to assess and select marketing
systems that meet their company's existing and anticipated needs. Included in this
overview will be an examination of current marketing automation application software,
including traditional vendors, B2B, CRM systems and Web content systems.
Marketers can receive 10% off a full pass by using code EMS. Exhibit
Hall VIP passes are also available for $30. Marketers should click 'Register Now'
and select 'Speaker & VIP Registration' and enter promo code DMA13VIPEH
to claim the pass or click here to download the form.