Delivering a Yahoo! Kind of day for Brands
Monday, October 14, 11:15 a.m. - 12:00 a.m.
Learn how brands leverage a holistic consumer view and reach their existing customers and find new customers online across all devices. Hear how marketers have seen up to 10x return-on-ad-spend by leveraging their own customer data to target audiences on Yahoo! and measure offline sales impact
Finding 25 Million Customers Online and Driving Loyalty
Wednesday, October 16, 10:00 a.m. - 10:45 a.m.
Modern marketers are effectively utilizing cross-channel marketing strategies to find and engage consumers. Adopting a sophisticated multi-channel targeting program lowered the cost of customer acquisition by more than 30%, increased new customers file by 10% and drove a 100% year-over-year lift in revenue since 2010 for Upromise by Sallie Mae.
Database: Day 1 (Post-Conference Certification)
Wednesday, October 16, 1:00 p.m. - 4:30 p.m.
There is a myriad of database technologies on the market today and this session is designed to equip attendees with the key benchmarks to assess and select marketing systems that meet their company's existing and anticipated needs. Included in this overview will be an examination of current marketing automation application software, including traditional vendors, B2B, CRM systems and Web content systems.