Conventional Mom or Maverick Mom? Insights for marketing to moms

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Understanding what today’s moms need and how they see the world is critical to being able to make a meaningful connection with them and win their business. But marketers targeting moms based on demographics alone like age, the age of her children, ethnicity, etc. are missing an opportunity to engage women at a deeper, cognitive level.

Through an analysis of 4,500 mothers currently raising children, Experian Marketing Services uncovered five distinct segments of moms based not on their demographics or life stage, but on how they think and feel. Understanding the attitudes and behaviors of these five types of moms will help marketers more effectively target their best consumers and craft messaging and offers that are sure to resonate.

During this insightful webinar, we will delve into the following for each type of mom:

  • Attitudes, motivations and personality types
  • Cross-channel media preferences
  • Retail, dining and shopping behaviors
  • Tips for how to message to and engage moms to make them loyal customers

Conventional Mom or Maverick Mom? Insights for marketing to moms

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