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Big email wins for 2013
Email continues to reign as one of the most profitable channels for marketers, and one of the leading paths to purchase. But how can marketers effectively leverage email as a connection between other channels to bridge the gap between brands and today’s hyperconnected and empowered customers?
Presenters Experian Marketing Services Strategic Account Directors, Liz Gould and Elaine Moneyhon, will show this year’s hottest integrated email trends and learn cutting-edge tips to increase customer engagement and marketing ROI.
In this webinar, you will learn:
- How customers are engaging with emails across devices
- How marketers are optimizing email messaging for customers’ channel preferences
- Real-life case studies that you can implement today to maximize the reach and success of your email campaigns
- And much more!
Liz GouldLiz Gould brings over 13 years of knowledge, passion and experience in digital media to her colleagues and clients at Experian Marketing Services. In her current role as director of strategic accounts, Liz advises Experian Marketing Services' largest accounts on their email, mobile and social strategies. She began her career at agencies like Euro RSCG, advising clients such as Mastercard, Goldman Sachs, Genentech, and Electronic Arts.
Elaine Moneyhon brings her passion and knowledge of e-marketing to the Experian Marketing Services Strategic Accounts team with more than eight years of experience gained in the retail, online media, financial, non-profit, radio and television industries. In her current role, Elaine works primarily with Fortune 500 retailers to develop e-marketing strategy that drives engagement, growth and profitability through their email marketing programs. Elaine is a graduate of The Ohio State University where she received a BA in Communication as well as her MBA with a focus in marketing.