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Not on the List: Staying in the inbox and off the blacklist
Three pillars of successful email deliverability: Ensuring safe arrival and optimum placement in the inbox
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You continually work hard to separate your brand from the pack. We do the same with your sender reputation. Unlike many other marketing service providers, our team of seasoned compliance and deliverability experts actively engage with each of our clients on an individual bases to develop optimal deliverability strategies and practices based on their unique brand, business model and needs. From strictly email to cross-channel deliverability requirements, we provide the right mix of technology, strategy and support to ensure our clients maintain a positive sender reputation and that their messages are delivered, every time.
When you partner with Experian Marketing Services, you get direct access to 360 degree deliverability support anchored by industry-leading technology and global expertise
Our proprietary deliverability technology includes:
- IP-based and cryptographic authentication, such as SPF, DKIM, DMARC, etc.
- Client-specific, dedicated IP networks
- Deliverability reporting and inbox monitoring Real-time reputation management reporting
- Abuse compliant feedback loops
- Unsubscribe tools
- Sender Score Certification through Return Path
Global expertise and leadership
As the foremost leader in industry self-regulation and Internet Service Provider (ISP) relationship management, Experian Marketing Services connects with ISP’s around the globe. We maintain the highest contacts at ISPs and actively participate in cross-industry groups with ISP’s. Additionally, we participate with other international deliverability related organizations such as the Email Service Provider Coalition, U.S. and global Direct Marketing Associations, MAAWG (Messaging Anti-Abuse Working Group) and the Anti-Phishing Working Group.
Our teams around the globe ensure we have insight into international ISP’s filtering and bounce processes, as well as “on the ground” contacts should any issues arise.