Gartner positions Experian in Magic Quadrant for Data Quality Tools 2014
Audience IQ for Customer and Website Experience
Personalize customer experiences on your website or call center.
Create a targeted messaging strategy across multiple customer
touch points to increase conversions, engagement and positive brand experiences.
Real Time Consumer Insight Powers True Personalization
While advertising offers a multitude of opportunities to target consumers, a customer
engagement strategy requires that a marketer can then provide the most tailored web
or call center content and communications to enhance the consumer’s experience.
Audience IQ connects marketers to Experian’s vast consumer insight in real
time to power a more personalized customer experience and significantly improve conversion
and sales from the online channel.
The Best Insight Needs the Best Data and Analytics
Experian is the established global leader in providing consumer marketing data
and analytics for advanced marketers. With over 30 years experience, Experian is a
trusted provider that enforces best practices in data quality, privacy and compliance.
To create the most impactful consumer insight available, Audience IQ draws upon
all available data, including Experian data, third party data and the marketer’s
own data. While Audience IQ retains the flexibility to work with any data set, some
of the compelling Experian elements that can be provided immediately include:
With the majority of consumers that interact with your online content being largely
anonymous, Audience IQ uses advanced methodologies that predict the location of the
consumer at a resolution that varies from five-digit ZIP Code to household. Once Experian
has geographically located the consumer, it is able to link the marketer’s selected
data elements and deliver those back in real time, empowering marketers to drive response
and associated revenue while consumers are engaged.
The Known Consumer
Whether collecting data via the web or call center, sourced directly or from a
partner, better understanding consumers represents a significant step for the online
However, to ensure the information gathered or received can be acted upon, the
marketer must go through a number of processes:
Verification — Ensure the data is clean by correcting errors, or adding
any missing fields
Enhancement — Append additional data elements for greater consumer insight
Scoring — Categorize the consumer based on their fit to a pre-loaded or
Audience IQ addresses all of these marketing requirements, offering a flexible
feature set that gives marketers configurable options to best serve their specific
Integration With Your Core Business
Whether used to target known or unknown consumers, Audience IQ can be directly
integrated into CRM, content management systems or web content optimization technologies.
Marketers can leverage the Audience IQ technology platform to improve and personalize
content and communications, significantly increasing conversions and engagement.
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