Gain actionable insight into your customers to deliver unique and differentiated brand experiences that build more authentic customer relationships. By combining your customer data with Experian Marketing Services rich behavioral, attitudinal, lifestyle and demographic consumer data, Customer 360 provides a profile of each of your customer segments that drives smarter marketing strategies including brand experience, customer acquisition and customer engagement.
Overcome the limitations of transactional data to distinguish one customer’s motivations from another and traditional customer personas that are not linked to execution files. With analysis and recommendations by our team of experts, Customer 360 delivers high definition customer profiles that identify what makes your customers unique and how to activate that insight through customer and prospect file enhancement for improved targeting, messaging, content and advertising execution.
Your goals are unique to your business and Customer 360 is flexible to provide customer insight for your most pressing priorities:
To learn more about how Customer 360 can help you apply better insight to your marketing strategy and programs, please fill out this brief form.