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Cross-Channel Marketing is Serious Business for Comedy Central

Cross-Channel Marketing Is Serious Business for Comedy Central webcast In this webcast, Don Steele, Senior Vice President of Fan Engagement and Multi-Platform Marketing at Comedy Central, gives an honest and entertaining account of what it is like to be a marketer in today's multi-channel, consumer-driven, real-time world. Additionally, you will be taken through the brand’s current cross-channel strategies for interacting with their fans in an organic and personal way to build a loyal fan base.

Key takeaways include:

  • Comedy Central’s ability to engage one-to-one with fans through their social media strategy
  • Tactics the brand uses to deliver the most relevant content and messaging at the optimal time of day
  • Examples of Comedy Central’s most successful cross-channel campaigns
To view the wecast, please fill out the following information:
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