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Cross-Channel Marketing is Serious Business for Comedy Central
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In this webcast, Don Steele, Senior Vice President of Fan Engagement and Multi-Platform Marketing at Comedy Central, gives an honest and entertaining account of what it is like to be a marketer in today's multi-channel, consumer-driven, real-time world. Additionally, you will be taken through the brand’s current cross-channel strategies for interacting with their fans in an organic and personal way to build a loyal fan base.
Key takeaways include:
- Comedy Central’s ability to engage one-to-one with fans through their social media strategy
- Tactics the brand uses to deliver the most relevant content and messaging at the optimal time of day
- Examples of Comedy Central’s most successful cross-channel campaigns