The 2014 Digital Marketer has arrived
A must read for savvy marketers, this year’s report provides perspective on the evolving landscape while offering insight marketers can use to become cross-channel marketing masterminds.
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Cross-channel Audience Creation
Today, marketers can achieve their goal of true integrated marketing by creating a single multi-channel audience that they can target across all marketing channels. Through our unique and proprietary linkage technology, Experian can connect your customer records, transactional records and our unparalleled consumer data to all meaningful online and offline advertising channels. With this previously unattainable reach of direct communication, marketers will be able to confidently target multi-channel communication across display advertising, social media, email, mobile, addressable TV, telemarketing and direct mail.
Make integrated marketing campaigns deliver more meaningful connections though our market leading multichannel audience creation technology:
- Customer data integration to connect all internal records
- Truvue® cross-channel linkage for persistent record maintenance
- Data enhancement to append multichannel targeting data
- Access to full data quality suite to ensure data accuracy
- Audience segmentation
- Predictive modeling
Our clients depend on us to help them target brand awareness and direct response campaigns across online and offline channels to:
- Create a consistent, coordinated messaging strategy across all channels
- Coordinate a product launch across email, display and social media
- Target households with children for an automotive campaign with TV and display advertising
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If you're looking for a partner to help you supercharge your integrated campaign performance by creating a multi-channel audience, look no further. Give us a call or fill out the form below and we'll contact you.