A must read for savvy marketers, this year’s report provides perspective on the evolving landscape while offering insight marketers can use to become cross-channel marketing masterminds.
Today, marketers can achieve their goal of true integrated marketing by creating a single multi-channel audience that they can target across all marketing channels. Through our unique and proprietary linkage technology, Experian can connect your customer records, transactional records and our unparalleled consumer data to all meaningful online and offline advertising channels. With this previously unattainable reach of direct communication, marketers will be able to confidently target multi-channel communication across display advertising, social media, email, mobile, addressable TV, telemarketing and direct mail.
If you're looking for a partner to help you supercharge your integrated campaign performance by creating a multi-channel audience, look no further. Give us a call or fill out the form below and we'll contact you.