Learn more about how we can reach your best consumers
Profile and segment the target audience:
Brand love…time to get obsessed
The bond between consumers and the brands they love…it’s a magical thing. It’s also tested everyday – which is why being obsessed about your target customer is so important. Luckily, we are obsessed with understanding consumers - their likes, attitudes, behaviors. More importantly, we’re obsessed with turning that consumer insight into actionable marketing that delivers true ROI. It may seem like magic…but it’s just what we do.
How do we do it? Data, tons of data. We have the largest consumer database in the business and we know more about consumer brand preferences and attitudes than anyone. Better yet, we can work with you and your agency partners to apply deep consumer insight and innovative marketing technology to create targeted marketing campaigns that really perform.
- Brand preferences research – Learn more about your customers’ behaviors, attitudes and beliefs based on the products they purchase.
- Customer profiling - We can help you identify your best customers and find others who match these qualities and traits with unparalleled reach and precision.
- Integrated CRM – We can help you break down the silos between online, offline, social and mobile, and connect with your target customers via their preferred channel.
Learn more about Marketing Solutions for the Consumer Products Industry
Please fill out the form below to learn more about how Experian Marketing Services can help you improve your consumer product marketing.