Media companies, advertising agencies and advertisers need to know how the relationship between the American consumer and the U.S. economy is changing over time. That is, they want to know how consumers perceive their current and near-term personal financial outlook as well as how they feel about the future of the U.S. economy. These financial outlook-based attitudes directly affect the spending behaviors of the American consumer. Simmons® created the Economic Outlook Segmentation to help marketers to better understand how different segments of the U.S. population evaluate their personal financial situation and how marketers need to evolve their messaging strategies to make it all work in the real economy. This system consists of five unique clusters.
The five Economic Outlook consumer segments now available include:
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