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Back-to-school guide for digital marketers
Last year, August retained its spot as the top month for launching back-to-school marketing campaigns. September followed close behind with a significant uptick over the previous year in the number of emails sent to consumers. Watch our webcast to review key findings from the 2013 back-to-school season and learn about the hot new trends that will drive revenue and make marketing programs pop this year.
During this webcast we covered:
- Successful back-to-school strategies from 2013
- Techniques to craft A+ email marketing campaigns
- Breakdown of consumers who take advantage of back-to-school deals
- Predictions of top searched consumer products in 2014 and more!
Heather Dougherty is the Director of Research for Consumer Insights at Experian Marketing Services. She is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. Her expertise provides actionable consumer insight through in-depth analysis of consumer behavior and psychographic measurement.