The Population Changes Constantly - Shouldn't Your Data?


Tags: Marketing Services,

Finding high-growth markets in a challenging economy


The U.S. population count is changing constantly. These changes occur daily, weekly and monthly. Births, deaths, immigration and migration for a variety of reasons - including following economic opportunity - are all factors of this change. Given these conditions, there is a corresponding swing in booming communities that offers great potential for retailers and advertisers, while other communities may be stagnant. Being in tune with those changes in population and where they are occurring is imperative to making strategic business decisions regarding advertising, marketing and retail locations. This aspect is especially true as businesses of all sizes struggle to maintain - and even grow - in today's troubled economy.