The Future And Early Potentials Of Out-Of-Home Advertising

06/01/2008

Tags: Simmons,

Outdoor advertising is as old as advertising itself, but as digital, video and wireless technologies redefine the sector, it will rank second only to Internet advertising in ad spending growth.

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Outdoor advertising is as old as advertising itself, but new life is being breathed into the old medium. In fact, as digital, video and wireless technologies redefine the sector over the next few years, it will rank second only to Internet advertising in ad spending growth. The trends impeding traditional media - consumer fragmentation and control, advertising accountability and the emergence of digital technology - are the very catalysts stimulating the tremendous growth in alternative out-of-home advertising," said Patrick Quinn, President and CEO of PQ Media. Unlike its mass media peers, alternative out-of-home advertising is impervious to channel or web surfing and is immune to audience fragmentation.

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