The Face Of Today's Small-Business Owner
03/01/2008
Tags: Marketing Services, Customer Acquisition
This study examines and compares the unique characteristics of business owners with a single business entity against those with multiple business entities.
Description
Too often direct marketers assume that a one-size-fits-all approach to B2B marketing will always yield the desired results. After all, on the surface businesses can look very similar and appear to share identical needs.