Experian Business Resources Directory

The Face Of Today's Small-Business Owner

03/01/2008

Tags: Marketing Services, Customer Acquisition

This study examines and compares the unique characteristics of business owners with a single business entity against those with multiple business entities.

Description

Too often direct marketers assume that a one-size-fits-all approach to B2B marketing will always yield the desired results. After all, on the surface businesses can look very similar and appear to share identical needs.

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