The Coupon Report: Benchmark Data And Analysis For E-Mail Marketers


Tags: Marketing Services,

Summarizes key points from Experian research, provides a thorough analysis of trends surrounding coupons sent via e-mail & offers best practices & strategic recommendations stemming from the findings.


The Internet is quickly becoming a major channel for distributing coupons. In 2008, more than 36 million people used online coupons. While the average redemption rate for newspaper coupons is 1.2 percent, recent studies indicate that online coupon redemption rates tend to fall anywhere between 5 and 20 percent. It should come as no surprise that in the online world, e-mail is deemed one of the most popular vehicles for coupon distribution. To determine the true impact of coupons sent through the e-mail channel and provide marketers with actionable insight regarding this trend, Experian CheetahMail took a closer look at relevant campaign data from its expansive client roster.