Super Bowl Viewer Analysis
Study to provide insights into the behaviors and attitudes of Super Bowl viewers.
Now that the NFL regular season has come to a close, all focus is on figuring out which two teams will battle it out in Miami at Super Bowl XLIV to be held on February 7th. With 37% of the U.S. adult population tuning in, the Super Bowl provides advertisers with a television audience rivaled by no other single broadcast program or event. That explains why companies continually pay the hosting broadcast network rates of $3 million and up for a single 30 second spot. Those kinds of investments draw Americans to tune into the Super Bowl not just for the game, but to see the much talked about ads in which companies often unveil new products and ad campaigns. The following slides leverage data from Experian Simmons National Consumer Study and New Media Study to provide insights into the behaviors and attitudes of Super Bowl viewers.