Protecting Your Brand Online

11/21/2008

Tags: Marketing Services,

How many marketing dollars are going to waste as brand names are hijacked online? More than 1 in 10 US Internet searches for leading brands is led away from the brand owner's website.

Description

"When customers search for your brand online ? what do they find? Marketers spend hundreds of millions of dollars developing their brands offline. How much of that spend is going to waste as brand names are hijacked online? The problem is enormous. More than 1 in 10 US Internet searches for leading brands is led away from the brand owner?s website. Online businesses need to be aware of the extent of the problem and to understand the best ways to deal with threats. This report will quantify the extent of the risk to brands and provide specific recommendations to protect a brand online. Hitwise data and tools are used to illustrate brand analysis and specific examples are provided of how to use Hitwise to find and monitor companies trading on a brand."

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