The New Brazil Middle Class


Tags: Marketing Services, Customer Management

The Target Group Index study for Brazil


The Target Group Index was created in England in 1968. The methodology was developed by Kantar Media Research(KMR). This single source study: is the most detailed portrayal of population consumption behavior and habits and various other segments. It establishes a vision and at the same time gives a comprehensive and detailed view of different spheres of citizen interaction with the market and society. The questionnaire consists of around a thousand questions. New data are released every 6 months providing regular updates on annual datasets.

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