Experian Business Resources Directory

Multi-Media Engagement Analysis

02/28/2010

Tags: Simmons,

Exploring most engaging media properties and the effect of multi-media synergies

Description

The Simmons Multi-Media Engagement Study is a unique syndicated research program that measures across multiple dimensions the relationship between media vehicles and their audiences. This strategic tool provides measures of the cognitive and emotional engagement consumers have with major media properties, which includes broadcast, cable, and syndicated television, major magazines, and Internet sites. The Fall 2009 release of the Simmons Multi-Media Engagement Study utilizes a patented behavioral integration model to map the engagement levels of nearly 800 media vehicle users back to the respondents in the Experian Simmons National Consumer Study, allowing the analysis of media engagement to be filtered by consumer behaviors including users of over 8,000 brands in over 460 product categories.

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