Meeting Multichannel Consumer Demands
Tags: Marketing Services,
A road map for implementing a customer-centric model for retail marketing
"Consumers have rights ? and they know it. Today consumers are demanding that every retailer that serves them understands and honors those rights they consider inalienable. They want to shop when and where they like ? scanning catalogs, browsing Web sites, watching TV and visiting stores. They expect the best price, an endless product selection and outstanding customer service. And they want their personal preferences matched while their privacy is kept perfectly intact."