Marketing Success In 2009: Eight Smart Customer Engagement Strategies


Tags: Marketing Services,

It?s clear that new and innovative methods for engaging with customers is a prerequisite for success. Experian recommends eight effective ways to do just that.


Despite the ongoing economic downturn, consumers possess more information and a broader range of purchasing choices than ever before. This fact impacts millions of marketers who, faced with dwindling budgets and constrained resources, must engage these financially challenged consumers in an ever-growing, cluttered and competitive media environment. Luckily, there is good news. This adverse paradigm can be turned into an advantage through the use of smart customer engagement strategies.