United States
Global Sites

Experian Business Resources Directory

Customer
Acquisition
- - Find products and tools to help you:
  - Target Prospects
  - Evaluate Risk
  - Determine Best Offers
Customer
Management
- - Find products and tools to help you:
  - Manage Customer Information & Databases
  - Build Relationships
  - Manage Customer Porfolio
Risk
Management
- - Find Ways to:
  - Verify Applicants
  - Minimize Risk
  - Manage Portfolio Risk
Fraud
Management
- - Find Ways to:
  - Detect and Reduce Fraud
  - Improve Operational Efficiencies
  - Satisfy Compliance Requirements
Debt
Recovery
- - Find Ways to:
  - Locate Debtors
  - Collection Prioritization and Strategy
Consulting
Services
- - How We Can Help:
  - Service Offerings
  - Areas of Expertise
  - Meet Our Consultants:
  - Consultant Profiles
- - Services Available:
  - Business Review & Process Improvement
  - Strategy Planning
  - Regulatory & Policy Compliance
  - Fraud Consulting
  - Analytics & Product Consulting
- - Additional Resources:
  - Consulting Resources
Regulatory
Compliance
- - Compliance Strategies for:
  - Basel III and II
  - CCAR and CapPR
  - FFIEC Guidance
Business
Resources
- - Blogs, Twitter, LinkedIn…

Advanced Search

March Madness Market Ranker

03/28/2010

Tags: Simmons,

What are the nation's top DMAs for finding viewers of the NCAA men's basketball tournament?

Description

The NCAA men's basketball tournament has become one of the biggest sporting events of the year. Growing from near obscurity not many years ago, there's hardly a workplace that doesn't have a bracket pool, and everybody knows the meaning of Final Four. The number of Americans watching March Madness (15%) ranks behind the NFL's Super Bowl (38%) and MLB's World Series (22%). The Super Bowl has become an event that transcends the game itself and the World Series is the longest running sports championship in the U.S. during which a game is played. For the Final Four to be third in viewing is quite an accomplishment.