March Madness Market Ranker
What are the nation's top DMAs for finding viewers of the NCAA men's basketball tournament?
The NCAA men's basketball tournament has become one of the biggest sporting events of the year. Growing from near obscurity not many years ago, there's hardly a workplace that doesn't have a bracket pool, and everybody knows the meaning of Final Four. The number of Americans watching March Madness (15%) ranks behind the NFL's Super Bowl (38%) and MLB's World Series (22%). The Super Bowl has become an event that transcends the game itself and the World Series is the longest running sports championship in the U.S. during which a game is played. For the Final Four to be third in viewing is quite an accomplishment.