Effects of Economic Downturn on Consumer Attitudes and Behaviors - Pt. 2
Consumer confidence & well-being - understanding consumer reactions is likely to be a key factor in separating companies that emerge from the crisis healthy & those that do not.
Experian Simmons DataStream provides marketers with week-by-week estimates on tens of thousands of consumer and media variables presented six weeks from observation to report. Additionally, more than two years of historical data is available for trending. Methodological advances including continuous measurement, statistically equivalent sampling replicates and a sophisticated weighting schema provide researchers with trending tools and estimates that give an unprecedented look into both recent and historical consumer trends over time.