Effects of Economic Downturn on Consumer Attitudes and Behaviors - Pt. 1
The severe economic downtown has generated new questions for media companies, ad agencies & advertisers. Here is an unprecedented look at consumer reaction to the economic crisis as it unfolded.
How will the economic downturn affect my sales? Who are the new, most valuable customers I should be pursuing now? How should I update my old messaging strategy to make it work in this new economy? It is apparent from the feedback we are receiving from our clients every day that they need market data more than ever to answer these questions, and they need it quickly. The move by Experian Simmons to quarterly releases already has become an invaluable improvement in dealing with this fast-moving consumer environment. However, Experian Simmons is dedicated to continue doing even more for its clients.