The 2011 Discretionary Spend Report
Tags: Marketing Services,
Americans spend $1.47 trillion annually on discretionary goods and services. Find out how Experian SimmonsSM evaluates discretionary spending against any of the 60,000 consumer variables.
Marketers traditionally use income, net worth and income-producing assets to enhance their consumer targeting efforts. However, these data elements provide insight only into spending capacity, not how much is actually being spent. Consumers who appear nearly identical in terms of demographics may, in fact, vary widely when it comes to discretionary spending. Some are savers, some are spenders and some have more financial obligations than others.