Contact Data Management: The Wise Investor
Tags: Marketing Services,
Businesses have been forced to re-evaluate their strategies. Customer management is now a major focus for many of them as they try to hold on to their valuable customers & encourage them to spend.
Businesses depend on accurate customer information to improve retention strategies. As such, data quality initiatives are critical as they assist in the collection, management and maintenance of customer contact information. Technology which enables organizations to understand their customers and target them more effectively is predicted to continue to attract investment.