Apple Markets Ranked

04/28/2010

Tags: Simmons,

Where do users of Apple's iPod, iPhone and Mac computers call home?

Description

The highly anticipated Apple iPad finally hit the market and early adopters lined up for hours outside of Apple's iconic stores in hopes of being among the first to get their hands on the revolutionary new tablet computer. This is obviously not the first, nor is it likely the last Apple product to generate so much excitement, but certain consumers and parts of the country sure seem more excitable by announcements by Steve Jobs than others. In this report, Experian Simmons answers the question: Which markets are the biggest users of Apple products To do so, we looked at consumers propensity to own or use an iPod, iPhone or Mac computer. Then using Experian's Micromarketer Generation3 (MMG3), a powerful geographic analysis tool, we produced a ranker of the 206 Designated Market Areas(DMAs) in the continental U.S. At the top of the list is none other than the San Francisco-Oakland-San Jose, California DMA where fully 32.3% adult residents own or use at least one of the three core Apple products. Nationwide, 21.6% of adults own or use an iPod, iPhone or Mac computer.

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