2010 American Mobile Consumer Report
Insights into mobile consumers including profiles of the new Mobile Consumer segments and psychographic scales
Mobile phones have become an essential part of everyday life with nine in ten U.S. adults today using at least one mobile device. Experian Simmons provides marketers with the much needed insight into the rapidly evolving behaviors and attitudes of mobile consumers with the release of the Mobile Consumer segmentation solution and three new mobile psychographic scales. These new systems are available now with the release of the Fall 2009 National Consumer Study/National Hispanic Consumer Study. This Consumer Insights report examines American consumers usage of mobile phones including an in-depth analysis of the behaviors and attitudes of the five Mobile Consumer segments and three psychographic scales. This report also leverages Experian Simmons DataStream to illustrate ways to track weekly consumer trends and Experian Micromarketer Generation3 to geo-target mobile consumers.