Addressable Media: A New Science To Marketing

01/01/2008

Tags: Marketing Services,

Addressable media is changing the way consumers view information.

Description

You stroll past Madison Square Garden while checking the score (in real-time) of the Knicks game going on inside on a Web-enabled cell phone. The hottest song of the day is from today?s most popular video game and is being downloaded to MP3 players at a feverish rate. Waiting for the bus, a high school student views a podcast of her favorite TV show, while another is busy texting. The channels consumers are using to view information and receive marketing messages also are evolving. Addressable media is also evolving and is at the forefront of this changing landscape as consumers? ability to mine through the marketing melee for the messages that best speak to them continues to rise.

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