Experian Business Resources Directory

A Guide To Effective Email Acquisition

01/01/2008

Tags: Cheetah Mail,

With inbox clutter on the rise and customers becoming more sensitive towards any unwanted communication, marketers should develop their subscriber lists with relevance and care.

Description

"Experian CheetahMail?s top 10 best practices for growing your permission-based email file One of an organization?s best marketing assets is a healthy permission-based email list. While proper management and use of your email file will drive revenue immensely, it is often a challenge to acquire the file itself. With inbox clutter on the rise and customers becoming more sensitive towards any unwanted communication, marketers should develop their subscriber lists with relevance and care. Fortunately, there are a number of simple and effective ways of doing so. Traditional online and offline tactics, as well as emerging strategies, such as paid search and integrated POS technology, generate endless email acquisition opportunities regardless of your industry. The challenge at hand is using these tactics responsibly, complying with all legal requirements and respecting subscriber preferences, in order to maximize list growth through every customer touch point."

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