Insurers: Building Trust by Protecting Consumers in the Digital Age
Tags: Affinity Services, Banks/Finanical Institutes, Customer Acquisition
North American consumers show a growing appetite for expanding their use of online services and mobile devices but want more awareness and control over how their personal information can be safeguarded to protect their credit,their identities, and their overall privacy. P&C insurance companies are well positioned to be thought leaders and help consumers understand how their personal information, when exposed, can put them at risk. With risks increasing,insurers are well positioned to be a key resource in protecting consumers.
This white paper describes and explains the impact of the digital revolution on the consumer and establish how insurers are uniquely qualified and positioned to assist and protect consumers as they safely and comfortably make the transition to a digital world.