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Portrait of a Fraud Victim: Affluent Suburbans Most at Risk

01/27/2010

Tags: Decision Analytics, Fraud Management

Experian has produced a powerful and descriptive portrait of identity fraud victims. This analysis makes it clear that affluent suburbans top the list as the most at-risk consumers.

Description

Leveraging data sources from both Experian?s Fraud and Identity Solutions group and Experian Marketing Services, Experian? has produced a powerful and descriptive portrait of identity fraud victims. Experian?s analysis makes it clear that affluent suburbans* top the list as the most at-risk consumers. For the purposes of this study, identity fraud was defined as any event in which a third party used the identity of another consumer for financial gain or service procurement. Identity fraud victims tend to be affluent suburbans Segmenting identity fraud victims by marketing demographic bands reveals that victims are most likely to fall into the Affluent Suburbia category. In fact, identity fraud victims are 43 percent more likely to fall into this category than nonvictims.

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