Experian Business Resources Directory

Expand Your Marketable Universe

02/27/2012

Tags: Consumer Credit Information, Customer Acquisition

Credit marketing experts who evaluate the right data assets to supplement targeting efforts will emerge quickly over the next 18 months as leaders in portfolio growth. The key is getting the right product to the right consumer at the most appropriate time.

Description

Many credit marketing leaders are actively evaluating and finding viable consumer populations within the near-prime consumer population today. The Expanding the Marketable Universe white paper is filled with valuable data and analysis that will help you identify strategies for acquiring new accounts in lower-scoring segnemts

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