Edward Don & Company: Achieve Growth with Effective Account Management and Automated Decisioning


Tags: Business Information, Fraud Prevention

This case study details the deployment of a Business Information Services tool that helped a large distributor of foodservice equipment and supplies with account management and continuing their double-digit sales growth.


Owned and operated by the Don family since 1921, Edward Don is the world's largest distributor of equipment and supplies to the foodservice industry. One of Edward Don's biggest challenges was its need to efficiently manage a quickly growing portfolio of commercial accounts. The company's goal for new account acquisitions was to provide credit the same day an application was received. With more than 100 new accounts per week, there was high demand for an efficient, automated decisioning product to streamline credit approvals. Edward Don tested the Intelliscore Plus score, and it performed well against the company's commercial portfolio. As a result, in 2012, Edward Don migrated to DecisionIQ, Experian's next-generation decisioning product available in BusinessIQ.

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