Cracking the Code on Profitable Online Acquisitions with the Empowered Consumer

10/01/2013

Tags: Consumer Credit Information, Capital Markets, Customer Acquisition

The online marketplace is constantly evolving and changing. Keeping up with consumer preferences is a big challenge for today's financial services marketers. Demographic and behavioral targeting alone just hasn't been working, leaving institutions wrestling with low ROI and high CPAs. Download this complementary paper for a fresh perspective on today's toughest questions about acquiring creditworthy customers online: ¿What's the most effective allocation of digital marketing dollars? ¿How can financial institutions optimize ad spend to reach prime online prospects? ¿How can you maintain good relationships with consumers who don't yet qualify for credit?

Description

There is continuing ambiguity around the effectiveness of online prospecting and acquisitions efforts. What's the most effective use of marketing dollars? How can a financial institution optimize ad spend and crack the elusive code to reach online prospects who will make it through a prime approval process.

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