Press Releases

Experian Hitwise launches new client website

Experian® Hitwise®,a part of Experian Marketing Services, announced today the launch of a new interface to provide simple and faster access to insights for clients to execute marketing campaigns that drive results.

Experian Hitwise Launches AudienceView

Experian® Hitwise®, the online measurement service from Experian Marketing Services, has announced the launch of AudienceViewSM, a new audience targeting service that provides retailers with a comprehensive view of demographic, psychographic, transactional and behavioral insights on their target consumers or advertising audiences.

Facebook was the top search term for third straight year

Experian® Hitwise®, a part of Experian Marketing Services, has analyzed the top 1,000 search terms for 2011 , and Facebook was the top-searched term overall in the US. This is the third year that the social networking Website has been the top search term overall, accounting for 3.10 percent of all searches, a 46 percent increase from 2010. Four variations of the term “facebook” were among the top 10 terms and accounted for 4.42 percent of searches overall, a 24 percent increase from 2010.

Bing-powered share of searches at 29 percent in Oct 2011

Experian® Hitwise®, a part of Experian Marketing Services, announced today that Google accounted for 65.38 percent of all U.S. searches conducted in the four weeks ending Oct. 29, 2011. The combined Bing-powered search comprised 28.62 percent of searches for the month, with Yahoo! Search and Bing receiving 15.39 percent and 13.23 percent, respectively. The remaining 66 search engines in the Hitwise Search Engine Analysis report accounted for 6 percent of U.S. searches.

Google share of searches at 66 percent in September 2011

Experian Hitwise announced today that Google accounted for 66.12 percent of all U.S. searches conducted in the four weeks ending Oct. 1, 2011. The combined Bing-powered search comprised 28.07 percent of searches for the month, with Yahoo! Search and Bing receiving 15.27 percent and 12.80 percent, respectively. The remaining 66 search engines in the Hitwise Search Engine Analysis report accounted for 5.81 percent of U.S. searches.

Experian Hitwise reports Bing-powered share of searches at 29 percent in August 2011

Experian® Hitwise®, a part of Experian Marketing Services, announced today that Google accounted for 65.09 percent of all U.S. searches conducted in the four weeks ending August 27, 2011. The combined Bing-powered search comprised 28.99 percent of searches for the month, with Yahoo! Search and Bing receiving 15.89 percent and 13.10 percent, respectively. The remaining 64 search engines in the Hitwise Search Engine Analysis report accounted for 5.92 percent of U.S. searches.

Experian Hitwise reports Google share of searches at 66 percent in July 2011

Experian® Hitwise®, a part of Experian Marketing Services, announced today that Google accounted for 66.05 percent of all U.S. searches conducted in the four weeks ending July 30, 2011. The combined Bing-powered search comprised 28.05 percent of searches for the month, with Yahoo! Search and Bing receiving 14.49 percent and 13.19 percent, respectively. The remaining 73 search engines in the Hitwise Search Engine Analysis report accounted for 5.90 percent of U.S. searches.

Experian and Adobe expand partnership to include Hitwise and Adobe SiteCatalyst data exchange

Experian Marketing Services today announced an expanded relationship with Adobe to provide two-way dashboard views of the data captured by Experian Hitwise and that of Adobe SiteCatalyst, powered by Omniture. The dashboards allow clients of both services to understand how internal site trends, seen through Adobe SiteCatalyst, compare with consumer behavior on competitive Websites, delivered through Experian Hitwise.

Experian Hitwise launches search API and portable dashboard functions

New York, N.Y., June 16, 2011 — Experian® Hitwise®, a part of Experian Marketing Services, today announced a series of capabilities designed to speed online marketing decisions by enabling new levels of data flexibility.

Experian launches Hitwise Internet measurement service for China

Experian®, the global information services company, has further expanded its global Marketing Services footprint with the launch of Experian Hitwise in China. Experian’s Internet measurement service will help meet increasing demand from domestic and international marketers for tools to improve their online marketing, content development, affiliate strategies and search tactics for the Chinese market.

Experian Hitwise reports Bing-powered share of searches reaches 30 percent in March 2011

Experian® Hitwise®, a part of Experian Marketing Services, announced today that Google accounted for 64.42 percent of all U.S. searches conducted in the four weeks ending April 2, 2011. Bing-powered search comprised 30.01 percent of searches for the month, with Yahoo! Search and Bing receiving 15.69 percent and 14.32 percent, respectively. The remaining 69 search engines in the Hitwise Search Engine Analysis report accounted for 5.58 percent of U.S. searches.

Experian Hitwise reports Bing.com searches increase 5 percent in February 2011

New York, N.Y., March 9, 2011 — Experian® Hitwise®, a part of Experian Marketing Services, announced today that Google accounted for 66.69 percent of all U.S. searches conducted in the four weeks ending Feb. 26, 2011. Bing-powered search comprised 28.48 percent of searches for the month, with Yahoo! Search and Bing receiving 14.99 percent and 13.49 percent, respectively. The remaining 69 search engines in the Hitwise Search Engine Analysis report accounted for 4.68 percent of U.S. searches.

Experian Hitwise reports Bing searches increase 21 percent in January 2011

New York, N.Y., Feb. 8, 2011 — Experian® Hitwise®, a part of Experian Marketing Services, announced today that Google accounted for 67.95 percent of all U.S. searches conducted in the four weeks ending Jan. 29, 2011. Bing-powered search comprised 27.44 percent of searches for the month, with Yahoo! Search and Bing receiving 14.62 percent and 12.81 percent, respectively. The remaining 70 search engines in the Hitwise Search Engine Analysis report accounted for 4.61 percent of U.S. searches.

Havas Digital partners with Experian Hitwise

New York, N.Y., Feb. 2, 2011 — Havas Digital, the digital arm of Havas Media and one of the world’s largest global interactive advertising and communications groups, has selected Experian Hitwise, a part of Experian Marketing Services, to provide online competitive intelligence and consumer insights to Havas Digital and other Havas interactive agencies around the world.

Experian Hitwise reports Bing searches increase 5 percent in December 2010

Experian Hitwise reports Bing searches increase 5 percent in December 2010 Google monthly share of searches at 69 percent; Amazon paid search traffic increases 51 percent in December.