Havas Digital partners with Experian Hitwise for global online competitive intelligence and consumer insights
Havas Digital partners with Experian Hitwise
New York, N.Y., Feb. 2, 2011 — Havas Digital, the digital arm of Havas Media and one of the world’s largest global interactive advertising and communications groups, has selected Experian Hitwise, a part of Experian Marketing Services, to provide online competitive intelligence and consumer insights to Havas Digital and other Havas interactive agencies around the world.
As part of the agreement, Havas Digital, EURO RSCG and Arena Quantum in the United States, Canada and the United Kingdom will receive access to the full range of Experian Hitwise tools — including Demographics and Mosaic® lifestyle segmentation, online traffic (Clickstream) analysis and advanced Search Intelligence — for research, strategy development, media planning, campaign management and reporting, and new business pitches.
“Using Experian Hitwise, we are able to access robust insights into competitive and consumer trends that can be used to optimize the digital footprint of our clients. The ability to quickly drill down into Website, industry and/or search term is very powerful,” said Rob Griffin, SVP, Global Director of Product Development, Havas Digital.
Havas is the holding company for many of the world’s elite ad agencies and media networks, including Euro RSCG, Arnold Worldwide and Havas Media. Brands that place their trust with Havas include Hyundai, Kia, Volvo, Peugeot, Citroen, Danone, Orange, Telefonica, Nike, Coca Cola, AXA, Fidelity, Carnival, Vodafone and many more.
“Havas Digital has proven to be an innovator in using data to drive online marketing,” said Luke McGuinness, vice president of partnerships and product management, Experian Hitwise. “This makes them an excellent partner to leverage the sophistication of Experian Hitwise data and analytical services.”