Google share of searches at 66 percent in September 2011

Bing-powered share of searches at 28 percent in September 2011

New York, N.Y., Oct. 11, 2011 — Experian® Hitwise®, a part of Experian Marketing Services, announced today that Google accounted for 66.12 percent of all U.S. searches conducted in the four weeks ending Oct. 1, 2011. The combined Bing-powered search comprised 28.07 percent of searches for the month, with Yahoo! Search and Bing receiving 15.27 percent and 12.80 percent, respectively. The remaining 66 search engines in the Hitwise Search Engine Analysis report accounted for 5.81 percent of U.S. searches.


Longer search queries of eight or more words increase 3 percent in September 2011 
Search queries of eight or more words increased 3 percent from August 2011 to September 2011. Longer search queries — those averaging five to eight words or more — were flat from August 2011 to September 2011. One-word searches comprised the majority of searches, amounting to 26.45 percent of all queries. Shorter search queries — one to four words — were flat from August 2011 to September 2011.



About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.

Experian Hitwise (FTS:EXPN),, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at

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About Experian Marketing Services 
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising,customer data managementcustomer and competitive insightdata enrichment and list rentalmodeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian 
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit riskprevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

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