Experian Hitwise reports Bing-powered share of searches at 29 percent in October 2011

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Google share of searches at 65 percent in October 2011

New York, N.Y., Nov. 16, 2011 — Experian® Hitwise®, a part of Experian Marketing Services, announced today that Google accounted for 65.38 percent of all U.S. searches conducted in the four weeks ending Oct. 29, 2011. The combined Bing-powered search comprised 28.62 percent of searches for the month, with Yahoo! Search and Bing receiving 15.39 percent and 13.23 percent, respectively. The remaining 66 search engines in the Hitwise Search Engine Analysis report accounted for 6 percent of U.S. searches.


One-word search queries increase 3 percent in October 2011
One-word search queries increased 3 percent from September 2011 to October 2011. One-word searches comprised the majority of searches too, amounting to 27.23 percent of all queries. Shorter search queries — one to four words — were flat from September 2011 to October 2011. Longer search queries — those averaging five to eight words or more — decreased 2 percent from September 2011 to October 2011. 



About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.

Experian Hitwise (FTS:EXPN),, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at

For up-to-date analysis of online trends, please visit the Hitwise Research Blog at and Hitwise Data Center at

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

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