Experian and Adobe expand partnership to include Hitwise and Adobe SiteCatalyst data exchange
Online consumer behavior data coupled with site analytics delivers a more complete picture of online marketing performance
New York, N.Y., June 21, 2011 — Experian Marketing Services today announced an expanded relationship with Adobe to provide two-way dashboard views of the data captured by Experian Hitwise and that of Adobe SiteCatalyst, powered by Omniture. The dashboards allow clients of both services to understand how internal site trends, seen through Adobe SiteCatalyst, compare with consumer behavior on competitive Websites, delivered through Experian Hitwise.
Clients can now plan more efficiently using side-by-side comparisons of internal and external visitor metrics and marry campaign and channel analytics with upstream, downstream and custom traffic sets. This full view helps marketers better understand and react more quickly to market threats and opportunities.
“The Adobe Online Marketing Suite platform enables us to bring together the largest data set of online consumer insights and competitive intelligence with the leading platform for understanding site performance and is a leap forward in delivering greater flexibility and applicability of that data,” said Simon Bradstock, general manager of Experian Hitwise. “Marketers need the right data, in the right place, at the right time, in order to improve execution.”
“Experian is a market leader and a valued partner, and our mutual clients win when we join forces,” said Mark Dillon, vice president, global channel sales, Omniture Business Unit, Adobe.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising,customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
- # # # -