Empowering your customers to take control of their accounts is key to cultivating and advancing your digital strategy and achieving real, sustainable growth. Experian can help give customers the frictionless access they expect, while helping you spot risky behaviour and suspect devices — before a bad transaction happens. We’ll help you sharpen your focus on suspect accounts, so you can improve the experience of valued good customers and strengthen the trust you’ve established with them.
Frictionless yet secure account access requires a balance of business needs with customer experiences. Experian understands that balance and applies our expertise and best practices to help you successfully manage both.
How It’s Done
To help you deliver the best possible access experience, Experian combines our intelligence and industry best practices with your own fraud-detection strategies for improved performance.
We check customer credentials and perform link analysis to detect fraud rings. And we can apply intelligence to analyse seemingly unrelated events in a holistic way.
For many years, Experian has held, protected and managed data from around the world, our own proprietary data as well the data of our clients and third-party sources.
About the Client
As one of the largest financial services companies in the United States and a long-time Experian client, this world-class bank offers a full line of banking, brokerage, asset management and insurance products and services.
The bank was looking at ways to strengthen their fraud detection arsenal by looking for anomalies and identifying suspicious logins.
Together, the bank and the Experian team developed a Proof of Concept (POC) and defined key metrics that would demonstrate the success of the program. This consultative approach was key to the successful deployment, and a distinct value-add for this client.
The bank achieved a year one return on investment (ROI) of five to one and identified nearly 180 User ID’s that were confirmed as fraudulent. Experian solutions protect the bank’s existing and legitimate accounts with a loss avoidance of $1 million and an annual benefit estimated at $2.4 million.