As a growing number of businesses and consumers across the U.S. are learning and
adjusting to new EMV credit cards, many still question the impact EMV will have on
protecting consumers and businesses from increasingly savvy and sophisticated criminal
fraud rings.
The majority of executives support chip-and-signature – an Experian survey
found that 59 percent of respondents said that EMV is an important part of their company's
payment strategy. That being said the new credit cards are much safer in the store,
but they don’t do anything to prevent online fraud. Data from other countries
who have already made the switch have shown online fraud rates increase in the following
years as a result.
Join Experian and our panel of experts as we look at how businesses are faring
one month into the EMV liability shift:
- What does the EMV system really mean for merchants in the U.S.?
- What impact will the shift have on holiday shopping?
- Are online fraud rates changing one-month into the shift?
