Strategy and Analytics
Smarter, More Quantifiable Marketing Programs
Today's marketers face increasing pressure to drive measurable business results
and demonstrate return on marketing investment. For this reason, Experian's Marketing
Analytics team is dedicated to helping marketers effectively leverage data and consumer
insight through data modeling and analytics.
Our team of Ph.D.s, statisticians and corporate marketers helps businesses develop and execute measurable marketing strategies that move the needle. Drawing from our 35 years of industry experience, we take data and create intelligence that enables our clients to engage more effectively with their customers and prospects.
Strategy and Planning
- Strategic segmentation
- Location planning
- Product planning
Insights and Targeting
- Prospect modeling
- Acquisition modeling
- Cross-sell/Customer value modeling
- Retention modeling
- Next purchase modeling
- Online behavior modeling
- Online targeting
Campaign Management (Traditional and Online)
- Campaign planning and deployment
- Product offer optimization
- Communication optimization
- Channel optimization
- Test and measure
Learn More About Modeling and Analytics
Get started today or get more information by contacting your Experian sales representative or by entering the following information and clicking Submit at the bottom. If you would like to talk to a representative immediately, call us at 1 888 776 2895.
Let Us Help
Contact us to learn more about our strategy and analytics services.
Call us at 1 888 776 2895