How data cleansing works

Data has the potential to transform your business and unlock new opportunities. Yet, only good data can shape your organization for the better. When you make business decisions, you need accurate and up-to-date information.

With confidence in the quality of your data, you can improve communication efficiency and boost your bottom line. That’s why our data management solution also offers data cleansing capabilities. Ensure that customer contact details, such as addresses, emails, and phone numbers, are valid and formatted correctly.

Benefits of data cleansing

Market with greater impact


Ensure your marketing communications reach the right customers.

  • Optimize your messaging with timely communications over multiple channels
  • Personalize customer communications with correct contact information

Improve efficiency, reduce costs


Boost employee productivity by lowering the need to fix data manually.

  • Save money associated with duplicate or returned mailings
  • Avoid penalties related to telemarketing regulations

Enhance decision-making


Consolidate duplicate customer records for a single customer view.

  • Use customer data to determine target regions or accounts for sales and marketingg
  • Utilize the most effective channels for customer outreach

Learn more

Learn how Experian Data Quality can work as your strategic data quality partner.

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